Website SEO

Search Engine Optimization (SEO) is the process of setting your site up so that it will rank the best it can in the search engines. If your site does not rank well, you will be pages and pages back in the search engines, which means that fewer people will find your site, and you will have very little traffic from the Internet search engines.

Basically, the job of a search engine is to provide users with the most relevant and quality site for the subject they are searching for. The search engines want to put the leading authority on a subject on the fist page of a search.

Search engines send “spiders” through your site to index content weigh the content for key words, links and quantity. If you have a 10-page informative site about dogs you will probably out weigh and out rank a 2 page site that sells dog collars.

Websites also have to be laid out well so the spiders can read the information easily and index it. At Pixelply, we build all of our sites SEO friendly so the search engine spiders can go through the pages you want indexed and the information will be all laid out for them to get.

There are many myths about SEO and “secrets” on how to trick the search engines to rank on the front page of Google. They are just myths, usually created by people who will take your money and sell you these stories. In the 90s, when the internet was new, many of these tricks worked because the search engines were not very advanced. People figured ways to “stuff key words” “stuff meta tags” etc. These tricks have not worked for a long time and search engines are much more sophisticated these days. The search engines now have very advanced algorithms that have been developed over the years to pick up scams and tricks.

People still do trick them occasionally, but it is a lot more work to trick the search engines of today. Once the search engines pick up on an intentional manipulation, they will usually ban the site, or, at the very least, take away its rankings. Even things like buying back links are very easy to detect and you could find your site banned from Google the next week.

For the effort spent on trying to trick search engines and outwit them, you are better off spending that energy on making a quality site and using the search engine guidelines for your SEO.

When we help our customers with SEO, we help them put together a site that has quality information, and we lay it out so it will be read well and weighed well by the search engines. When you build a quality SEO campaign with content that has good information, the ranking will not go away. You are investing in years of rankings.